Marketing Research 

Marketing research is a diverse and growing industry, business of today realize that as technology evolves, the possibility of gathering data here and about becomes easier or at least more convenient. Gathering richer data makes a more compelling backbone for sound business decisions in the world of marketing.
For the companies who engage in market research the findings are invaluable. The information captured during research exposes consumers' likes and dislikes of a product and its features. It gives a glimpse of the future of a product or category and often generates new concept direction. Research gives the design team a look into the consumers' mind and an opportunity to tweak designs to compare one against the other until the final design is exactly what the consumer wants and the price he is willing to pay.
http://www.datangle.net/market-research/

Email Marketing - A Powerful Tool for Your Business

One of the excellent ways to get connected and engaged with your clients is using social media sites like Facebook, Twitter and Pinterest. However, people claim that email marketing no longer remains effective and relevant because of the success of social media.
Stop listening to them, as these are just misconceptions. Email marketing is still alive and doing well as one of the most effective and powerful techniques of online marketing and being in touch with your clients.
Defining Email Marketing
Firstly, you must know what email marketing is, before moving towards the reasons explaining why it is so useful in business.
When a person visits your website and thinks of subscribing to your mailing list with the aim to keep in touch with you through email, it is known as email marketing. A mailing list like this is quite important if you are selling a service or product. Email marketing enables you to build customer loyalty, earn trust and promote brand awareness while encouraging your subscribers to purchase from you more often.
Email marketing has several benefits. Although, it is a great marketing tool however, unfortunately, it seems to possess a bad reputation with a few businesses, who fail to understand it fully.
Some companies are of the view that people immediately consider finding an email from a stranger and they delete it, thinking badly about their company.
This may be true to some extent, chiefly because businesses have failed to take the time for nurturing their list. Nevertheless, with responsible marketing, an email marketing campaign can be made to work exceptionally well for your business.
Email Marketing Against Social Media Marketing
As explained earlier, social media sites like Facebook and Twitter are superb ways to connect with both existing and potential clients. They are ideal platforms to go for word of mouth advertising, creating strong bond with your current audience and putting yourself in front of a new audience.
Both of these tools are necessary for your business. However, you cannot keep a check over who is seeing your updates or when they are seen.
Apart from this, you cannot control these connections fully, as social media sites like Twitter, Facebook keep making changes without notifying how they could affect the way you are connecting with your followers.
Social media sites do not provide you the opportunity to connect people one-on-one as you can connect through emails. Using email marketing, your promotional campaigns can be fine-tuned by you, while forming a list of people who show genuine interest in whatever you are offering.
With Twitter for example, your message is competing with hundreds or even thousands of other Tweets from companies promoting similar products or services to yours. The same is true on Facebook.
Even if you have a huge number of fans, they certainly are following other pages as well, which reduces your message's effect. The same thing is true about emails but by sending a personalized email, you can gain their attention as they would actually open and read your email. The distractions present on social networks including recent status updates, chat options and new photos are not there in email marketing.
For this reason, it is important for you to make an effort and transform your followers into your email-marketing list as soon as possible. Once it is done, you have full control and authority as they are in the list of YOUR contacts. You will lose them only if they choose to unsubscribe from your email list.
How Can You Make Your Social Network Followers to Subscribe Your List?
It is not at all difficult. You just have to provide them with the reason for joining you. For instance, offer them something for which they would not mind giving their email address is a good idea.
You could offer a how-to guide, special offer or an answer addressing a particular issue or problem that is bothering your audience, exclusive information or special type of voucher or discount, especially for all your email subscribers.
You must select something that is not only of real value to your email subscribers, but is also of interest to your target audience.
Such actions are not enough to keep your email list active and interested. To avoid losing these valuable connections, you are required to think how you can constantly deliver information that help them remain engaged and persuade them to open the email sent by you.
http://www.datangle.net/email-marketing/

Be the Best in Business by Means of B2B Lead Generation
B2B Lead generation is one of the leading strategies to develop your business and also probably the most cost efficient options for businesses with limited funds. Direct selling is starting to become one of the most well-known methods for getting your products or services available for prospective clients to find out. The most significant factor concerning B2B Lead Generation is to consider the fact that it's all about marketing.
In case you are looking for a great B2B company, there are actually aspects to consider and also to watch out for. Many of the B2B companies apparently miss an essential area called social media marketing usage. Social media marketing is amongst the most crucial facets of developing a productive and updated B2B lead generation business. If you're thinking about utilizing a profitable B2B lead Generation Company, ensure that you play one that employs every factor of social media marketing.
The main element of B2B marketing or being able to obtain the most leads for your money and purchaser gathering is always to guarantee that the B2B business offers the ideal info and most advanced facts of the leads that they're offering you. The online world is the step to carrying out any type of B2B marketing, however, you should have the foremost current data to be able to dig up your product or services to the most leads that you can.
Flourishing B2B companies are not likely to recycle their leads again and again. It is necessary for all leads to be fresh new and gathered daily. If you're receiving reused leads, you are likely to convey more hostile individuals than you will definitely have genuine prospective clients. Competent companies that provide leads will probably be able to find the most details like name, numbers, addresses, email addresses and also the products or services that the person is most considering in. Another essential component of an excellent lead is that the lead is never over thirty days old. If the lead is outdated, then most probably they've been approached by another company or are no longer engaged.
The most effective B2B Company is going to be willing to provide you with a huge pack of leads for a great value. The greater leads you can obtain the better. Great B2B companies can easily acquire countless leads that are established for a great cost.
Getting great B2B business leads can be as simple as the press of your mouse. Spend some time to look over each company and opt for the one that supplies the most for the greatest value. Utilizing leads to improve your business is usually the most effective stuff that you need to do for yourself as well as your business.
http://www.datangle.net/b2b-lead-generation/

CRM Management

The secret of success for online entrepreneurs lies on their techniques for improving customer relations and marketing strategies which, in turn, will lead to great sales and revenues. there have been a lot of techniques used by companies. Some of these techniques are software or tools that automate the management of marketing and customer relations. One example of this type of software is infusion CRM management.
Infusion CRM management is a web-based solution catered for all small online enterprises. It is a software that automates the processes involved in marketing, sales, and customer management. Since its inception, infusion CRM management has been used widely by different online companies. Its benefits are staggering that it can deliver goals and effect expansion. Its benefits are aplenty that more and more people are hooked to it. Its benefits include ability to be accessed anytime and anywhere, user-friendly interface, no added costs for software and hardware, etc. Moreover, infusion CRM management has capabilities that anyone wants.
Marketing Automation
With this mechanism, a company can automate its marketing campaign anytime. This mechanism involves other communication tools such as email, fax, direct mail, and voice broadcast.
Sale Automation
As you avail of efficient leads, you can customize your sale pipeline and instruct your leads through automation about where to conduct their sales. In addition, this sale automation mechanism will enable your leads to be updated and followed up.
Efficient Email Management
Infusion CRM management has efficient email tools and auto responders that will prevent spams and let the messages get immediately to the inbox.
Contact Management
This mechanism will enable all your emails, fax, and tasks to be tracked. This results to having more sales to make and more revenues to earn.
E-commerce
This capability will ensure that you have control of the online sales done. The utmost benefit of this mechanism is that it can integrate all sales in one system. Moreover, you can make use of different sale plans and pay plans in order to increase your chances of generating more sales.
Billing and Accounting
Infusion CRM management can let you create custom reports which can keep you updated with the important data regarding the company's finances.
List Management
This mechanism can let you divide information or data into categories by setting up powerful searches that make your database very dynamic. Combined with its other mechanisms, infusion CRM management will surely help anyone hit the mark.
http://www.datangle.net/crm-management/

Effective Email Marketing

When an email is used for sending a commercial message to a group of people, then this procedure is known as email marketing. But if you look at a broader aspect, then an email which is sent to a consumer or a potential customer also comes under email marketing.
The purpose of email marketing is to build brand awareness through the transmission of advertisements, and to solicit sales and to get donations for business recommendations. It can be done by sending an email to existing customer base or by selling lists respectively. Moreover, the current customers can be persuaded for the purchase of certain products or services through email marketing.
Forms of Email Marketing
1. Direct Email:
This type of email marketing involves sending an email intended for communication through promotional message. For instance, making an announcement for a catalog of products or providing information about a special offer. In this regard, different companies gather lists of existing email addresses of the customers.
When the email addresses are known, direct promotional messages are sent to the people. Sometimes, the email addresses can be rented from the service companies.
2. Transactional Email:
This kind of email marketing makes use of those messages which are produced through customer's reaction to the company. In other words, the communication is done after the recipient agrees to receive email from the company. In this regard, the messages may be in the form of dropped password reset emails, order confirmation emails, basket messages, reorder emails, in addition to purchase or order confirmation emails.
Effect of Email Marketing
1. Email marketing can be used to track return on investment. It is one of the most effective means for professional internet marketing and comes second to search marketing.
2. Email marketing is estimated to be cheaper and a quick means when compared to traditional mail since the costs of designing, printing or packaging gets eliminated respectively.
3. Email marketing is an easy and quick tool for advertisers; they can reach thousands of people or subscribers within a few minutes as recipients can receive details on those subjects which interest them.
4. Email marketing may result in much higher response rate and higher average order value for an e-commerce business.
5. Email marketing provides flexibility irrespective of the types of businesses which are executed on a regular basis..
http://www.datangle.net/email-marketing/

Market Research Analysis:

Market research is can be defined as the systematic collection and analysis of data relevant specifically to a business marketing situation. It has always been a major factor in business success. In launching a new business, it is important to perform extensive market research. This research will be included in the business plan. The benefits of having extensive market research can be a major contributor to business success

It could be a vital part of executing business strategy. Everybody in business understands that the basic distinction between success and failure completely understanding specifically who your market is, specifically what they require, and the way best to serve them. These are the three most vital details that anyone has to concentrate on when trying to dominate a business landscape.

It is the systematic gathering, recording, and analyzing of information for guiding marketing decisions. Firms conduct research to solve problems, such as to get in-depth knowledge on
• Business forecasting
• Buying behaviors
• Decreasing profits
• Failure to achieve sales quotas
• Identifying Competition
• Market trends
• Identifying Opportunities accessible within the market
• Customers lost to a contestant
• Product analysis
We feel that it's essential to say that in nowadays fast paced and extremely competitive market organizations of all sizes have terminated that analysis ought to be current, integral and integrated approach to remain "ahead of the curve." eminent companies, despite size, frequently talk over with customers and study the market to assist improve their merchandise, services and overall client satisfaction.

http://www.datangle.net/market-research/

Market research 

Market research is finding out how many people might be interested in a product or service based on who they are, what they do and how they behave. Market research provides a critical stepping stone for gaining a competitive advantage.
http://www.datangle.net/market-research/

B2B Lead generation

Lead generation is an essential practice for any and every business. Each lead provides you with an opportunity to gain a new customer and boost your sales conversion. When you generate more traffic and customer interest, you then have an increased opportunity to convert that interest into sales for your business

http://www.datangle.net/b2b-lead-generation/